locash LOCASH

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According to many music industry insiders, 2015 is shaping up

to be the year for....LOCASH. As the LoCash Cowboys, the

duo has enjoyed hits with songs such as "Keep In Mind" and

"The Best Seat In The House," and have written such hits as

the chart-topping "You Gonna Fly" for Keith Urban and

"Truck Yeah" for Tim McGraw. They have built their brand

through live performances, as well – with appearances on

some of the most prestigious stages in the world, and have

shared stages with acts ranging from Tim McGraw to Kiss.

Their music has received over ten million view on YouTube,

and they are known as one of the hardest working acts in the

music business today.

But, the best is yet to come for the duo of Chris Lucas and

Preston Brust – now simply known as LOCASH. They have just

recently inked a new deal with Reviver Records - a new

Nashville label that could very well be considered as the

Ultimate All-Star team of music industry professionals, such

as David Ross (President and CEO / Reviver Records), Butch

Waugh (Strategic Advisor / Reviver), Tony Conway (Manager –

Ontourage Management), Michael Powers and Matt Corbin of

Star Farm Nashville. As you can imagine, there is an

undeniable amount of excitement in the LOCASH world these

days.

"They say it takes ten years, and we've been out there doing

it," said the duo's Chris Lucas. "It feels like it's our year.

This is where the stars have aligned. I feel like even though

Preston and I are work horses – we go out and do in excess of

a 150 shows a year, I think we can now focus more on our

music, and the sound that we've always wanted to put out. We've usually been the ones calling radio. We can sit back and trust who we have on our team and in our corner to do

their job, and allow us to focus on songwriting and performing."

Among the duo's supporters include Kicker Audio, which has

sponsored their "Livin' Loud" tour, Dean Guitars, Under

Armour clothing, Mossy Oak, Bowtech, Comcast, and Bud

Light. They have also lent their considerable talents to The

Outdoor Channel's All Star Cast. Chris and Preston also

believe in giving back to their community, by participating in

such charities as D.A.R.E., St. Jude's Children's Hospital, and

the T.J. Martell Foundation.

The LOCASH story so far has been quite exciting. When

looking back at their career path so far, Brust said "We

performed in Times Square on New Years' Eve. That's one of

those coveted live performance slots that a lot of people

never get to do – even as an icon. So, that was an energy

that we had never felt before, watching the ball drop. I think

having Keith Urban recording 'You Gonna Fly,' and giving us

our first number one song really changed it all, and Tim

McGraw doing 'Truck Yeah" a few months later was huge for

us as songwriters. That was his comeback single on Big

Machine, and to be a part of that was a great moment for us.

Playing the Grand Ole Opry was a big moment, and that's

where we got the idea for "The Best Seat In The House,' so

one thing kind of led itself to the other on that. It all

becomes one big journey and one big memory that we are as

excited about now as when we started out at the Wildhorse

Saloon," a reference to where the guys first united their

musical talents together over a decade ago in the club's DJ

booth.But, with dynamic new music slated for the first quarter of

2015, the memories will be getting even more plentiful for

LOCASH. "I know we can make this new record deal very

successful," says Lucas. We've done our due diligence.

We've threw kindling all over the place, and it's time to

light it. We've got a lot of great fans and people who believe

in us. I don't think you can be in a better position than what

we are right now. I honestly think that 2015 will be the year

that the public will hear great new music from Preston and

me on the radio. We have studied with the best, and "For

The First Time Ever," we are confident that our songs and

live performances are at the top of their game, so get ready

to experience Livin' Loud with LOCASH.